HOW INDVIDUALS USE SOCIAL MEDIA Broadly, individuals use social media either as a means of self promotion, hungry for the narcissistic self-exposure we crave, or to connect with friends, family and likeminded others for socialization and emotional support. HOW COMPANIES USE SOCIAL MEDIA Similar to the use of social media by individuals, companies also use social media in one of two ways. They either use it for commercial purposes (to brand, sell and market their business) or for communal purposes (to engage, connect and co-create with their customers). SOCIAL MEDIA AND THE PANDEMIC During the pandemic, social media has become an extremely powerful tool to connect and engage with not only friends and family, but also with people from all around the world. Social media gives us the power to positively impact the lives of hundreds of millions of people all while sitting at home. Here are some of the ways social media has helped us during the pandemic: 1. HELPS BUILD A SE...
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